Social Media Optimization ( SMO )

Social Media Optimization, best strategy to enhance brand image

If you are a neo formed business organization and is looking for brand image enhancement through online methods, SMO services would be ideal for you. These service providers utilizes your dormant accounts on social media networking sites to promote your business online which in turn leads to generation of potential leads. Social Media Optimization take place in a number of steps including:

  • Reviving of the customer’s dormant accounts
  • Updating of the information on them
  • Getting custom facebook links
  • Transferring Twitter, Linkedin, Facebook links on company’s home page as per the rules and regulations crafted for business houses


According to a rough estimate, around 500 million people are using Facebook. So, by promoting your website through your colleagues, family and friends on Facebook, you can create a buzz in online world. The professionals working with SMO Companies in India update your Facebook account by creating a welcome tab, business page cover, face share icon on it and allow you to come closer to your target audiences. Apart from that, they also increases your organic likes and post content on every alternate day.


The Social Media Optimization Service providers at first make a business account with this micro blogging site and then customize it according to your business design. By utilizing the templates provided to then, they create a superb profile page. Apart from this, some other services they offer are as follows:

  • Set up Twitter account
  • Customize it
  • Customize its profile image


They promote the informative videos about your organization or products on your company’s blog and by delivering periodic newsletters blends it with your emailing list. Further, they connect your video on various social media platforms and play your video advertisements on you tube. Other various services they offer are:

  • Setting up of profile and customized logo
  • Uploading of the customer’s video
  • Enhancing views on that video


By integrating the custom look they have designed for your business and integrating with social networking sites, they offer you chance to interact with your prospects directly and turn then to permanent clients. The services in LinkedIn SMO they provide are:

  • Making of profile page and customized logo and cover
  • Making of firm’s page
  • Providing updates on page of the company

The Social Media Marketing plan requires regular maintenance, networking and connections. Our SMO Services include:

  1. Setting up your profile with the social networking websites and community building.
  2. Regular addition and tweaking of optimized, well-linked content on the social media websites.
  3. Ideas for viral marketing such as videos, events, news, articles etc. to encourage your visitors to tag, share and interact with your online activities.
  4. Integration of blog, RSS, tagging and other tools to make your website social media friendly.
  5. Promote your website through free and paid advertisements on social networking websites to drive tragetted traffic both geo-targetted and global.
  6. Creating custom applications for social networking websites such as Facebook, MySpace, Orkut etc.

Some of The Social Media Techniques We Use Are:

  1. Social Bookmarking
  2. Social Profile Listing
  3. Social Event Marketing
  4. Social Shopping Feeds
  5. Blogging
  6. Photo Sharing
  7. Video Sharing
  8. Game Sharing
  9. Online Product Reviews
  10. RSS Feed Promotion
  11. Social Television
  12. Audio and Music Sharing
  13. Question and Answers

Some of the benefits of SMO services are:

  1. Increase in targeted traffic
  2. Broadened client base
  3. Broadened reach/ target market
  4. Improved conversions
  5. Improved brand awareness
  6. Multiplying qualified inbound backlinks
  7. Cost effective online advertising
  8. Achieve better organic visibility
  9. Boost the Impact of Other Online Marketing Strategies such as Search Engine Optimization, Pay-Per-Click Marketing and Direct Marketing.